Vaca Floral - cow CowParade

CowParade Fortaleza 2018, Sandra Montenegro

For Art, For Charity, For Fun

CowParade is the world’s largest public art event. From Chicago and New York in 1999 and 2000 to Kansas City and Houston in 2001 and London in 2002, CowParade continues to evolve, not just in size, but in creativity and quality of art. While the cow sculptures remain the same, each city’s artists are challenged by the art from past events, inspired by the cultural influences of their respective cities, and moved by their own interpretation of the cow as an art object.

CowParade is not meant to be high art, however. It is first and foremost a public art exhibit that is accessible to everyone. Most important, CowParade ultimately benefits charity. At the conclusion of each event, the cows are herded up and many are auctioned, with a substantial portion of the proceeds benefiting charity. The Chicago auction raised an amazing $3,000,000.00 for charity, including $1.4 million on-line and $2.1 million at the live auction assisted by Sotheby's. The average bid price on the 140 cows was nearly $25,000, with the top cow, HANDsome, selling for $110,000. The CowParade New York 2000 Charity Auction raised an equally impressive $1,351,000.00 benefiting several New York City charities. The highest winning bid was $ 60,000, for Tiffany Cow. The average bid was $ 18,257.

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www.cowparade.com